Imagine you need to go to toilet and on entrance you see one of these signs… As we all know, this summer the 2010 World Cup Finals are taking place in South Africa. Many company produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. There is an interesting thought has been sounded in today’s release by the British newspaper Guardian. The Same thought has been already sounded from the lips of football fans. All world was amused by the “Write the Future” advertising which Nike has started during the World Cup Championship. The main idea of this ad was famous players and their fans, how the success of a match depends on the luck of football players and mood of the nation.

That is why there is such thought: “Nike advertising is cursed”. Acknowledgement of this hypothesis is that all football player of this advertising left the Championship. If you pay a prostitute, you are patronizing prostitution. This ad is against human trading
which is carrying a good message. The ad tries to spread its message that 98% the
victims of human trading are women and children.

But the creator of the ad was not so careful with the headline – “if you pay a prostitute, you
are financing human trafficking”. What if someone would ask- then, should I not pay
her? Maybe, the original meaning may have lost in translation. When you are dealing
with this kind of ads which carries social messages, the approach should be impeccable. Integrated Marketing Communications is a concept of marketing communications that recognizes the added value of assuring that all communication vehicles (including sales force, customer services, and any other employees who have customer contact) portray a clear and consistent message about the company, business, or product that follows and illustrates the company's vision and mission. Database marketing is the process of managing lists, identifying prospective customers, and tracking marketing and sales information using databases.

Viral Marketing is a marketing strategy that encourages others to pass on your marketing message for you. This can lead to an explosion of interest in your product or service, and exponential growth rates. (1 person tells 2 others, 2 people tell 4, 4 tell 8, etc.)

Affiliate Marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.